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Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
             Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing.
           Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for to use virtual collaboration to accomplish marketing projects faster and at lower to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! Capitalizing on the new “content marketing”.
            The megashift from blogging to microblogging--and what it means to you A world run by smartphones: iPhones, BlackBerrys, and beyond Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle? Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree review Systematically optimizing everything you’re already doing online

            Web 2.0, the second generation of the World Wide Web, allows us to connect, create, collaborate, and share information. When we bring Web 2.0 tools into the classroom, we transform learning. By applying these tools thoughtfully, we see a shift in student engagement, creativity, and higher-order learning skills. 

              In this companion book, the authors of the best-selling Web 2.0: New Tools, New Schools introduce you to more Web 2.0 tools and expertly lead you through classroom and professional applications that help improve student and teacher learning. Web 2.0 How-To for Educators explores the very best online collaborative tools available today (including blogs, wikis, and social networking) and Web 2.0 applications (Skype, Google Earth, Wordle, and more) that make a difference in education. 
           Using a simple formula for each concept, the book describes what the tool is, when teachers should use it, why it is useful, who is using it, how you can use the tool, and where you can find additional resources. Practical examples from educators around the world offer an abundance of ideas, and the recommendations for further information and comprehensive lists of Web 2.0 tools and applications will be valuable resources as you integrate Web 2.0 technology in your classroom.